Concept | GGD, Walk It

For the GGD, we analyzed the international student. We chose to focus on the Asian international, represented by a large group of people in the Netherlands. We researched their lifestyle, their background, their pains and their gains and created the concept WALK IT. 

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During the analysis phase, we spoke to a number of students of Asian descent, met with a few of them in Utrecht and spent a day in their lives: took a look at their daily habits, their culture and lifestyle. 

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I love to immerse myself in other people's cultures, to broaden my own horizons and to eliminate my observer bias around the thoughts of what I see as right or wrong.